Two analyst-days of work, finished while you watch
VoC turns the customer-feedback exports you already collect into a branded, interactive Voice-of-the-Customer dashboard — and a board-ready deck — in minutes, without a single comment ever leaving the browser.
The report everyone needs and no one finishes
Every omni-channel retailer runs the same monthly ritual. Pull the NPS survey. Pull Trustpilot. Pull Bazaarvoice, the App Store and Play Store, the Google reviews, the care-centre exports. Reconcile the columns that never quite line up. Re-chart last month's slides. Tag the themes by hand. Write the so-whats at 11pm the night before the review.
It is two analyst-days of careful, repetitive work — and it is never really finished. By the time the deck is ready, the data is already a month old, half the comments went unread, and the insight that mattered is buried on slide 19.
The work is important. That is exactly the problem. It is too important to keep doing by hand, and too manual to do well every single month.
So we changed the shape of the work
VoC is a self-serve tool. You drop in the exports you already have. It parses them in your browser, reconciles them into one model, and builds a branded, interactive dashboard you can click through — by source, by channel, by market, by theme, over time.
Then it does the part that used to eat your evening: it surfaces the so-whats. What moved, where, and why it probably matters. You read, you refine, you press export — and out comes a clean, board-ready deck in your own brand.
What took two analyst-days takes a few minutes. The work goes from "assemble the report" to "decide what to do about it" — which is the only part that was ever worth your time.
How a month looks now
- Drop — pull your usual exports (Trustpilot, Bazaarvoice, NPS, Google, App Store / Play Store, care-centre) and drop them in.
- Explore — an interactive dashboard, white-labelled to your brand, built while you watch.
- Decide — the so-whats are surfaced for you; you keep, edit, or cut them.
- Export — a board-ready deck, ready to present, in minutes not days.
Who it is for
VoC is built for EU omni-channel retailers — the brands juggling stores, e-commerce, an app, and a care centre, all generating feedback in different places and different formats.
- CX and insights leads who own the monthly Voice-of-the-Customer story and are tired of rebuilding it from scratch.
- Analysts who would rather spend their time on the "so what" than on reconciling spreadsheets.
- Boards and leadership teams who want a consistent, trustworthy read on what customers are actually saying — every month, in the same shape, ready to act on.
What makes VoC different
Privacy-first by design
Customer comments are parsed in your browser. The raw feedback never touches our servers — not stored, not logged, not sent anywhere. Only your account data (email, a hashed password, your brand-kit settings) and billing metadata live server-side. It is the rare analytics tool you can hand to your DPO without flinching. See our data protection and privacy pages for the full detail.
Every report, your brand
VoC is white-label from the first screen. Your logo, your colours, your typography — on the dashboard and on the exported deck. It looks like your team made it, because, near enough, your team did.
Multi-source, one model
Reviews, surveys, app stores, care-centre exports — VoC reconciles them into a single Voice-of-the-Customer view, so you can finally compare like with like across every channel instead of flipping between tabs.
| The old way | With VoC |
|---|---|
| Two analyst-days of exporting and re-charting | A finished dashboard and deck in minutes |
| Sources reconciled by hand, every month | Multi-source, reconciled into one model automatically |
| Themes and so-whats tagged manually | The so-whats surfaced for you to refine |
| Comments emailed around in spreadsheets | Parsed in the browser; raw feedback never leaves it |
| A slide template you fight with | A board-ready deck in your own brand |
Proven where it counts
VoC was piloted with a leading European omni-channel retailer, on real monthly feedback at the scale that breaks spreadsheets — tens of thousands of responses a month across stores, e-commerce, app, and care centre. The report that used to be a two-day scramble became a few minutes of clicking, with the privacy team comfortable the whole way through.
Placeholder: replace with the named reference customer and a short pull-quote once cleared for public use.
What we believe
- The insight is the job — not the assembly. Software should do the reconciling so people can do the thinking.
- Privacy is a feature, not a footnote. If feedback can stay in the browser, it should. So it does.
- Plain language beats dashboards full of numbers. A report you can read is a report that gets acted on.
- It should look like yours. White-label is the default, not an upsell.
- Built in the EU, GDPR-aware from the first line of code. Not bolted on after the fact.
- Self-serve, no theatre. Start in minutes, on a free trial, with no credit card and no sales call.
The short version
VoC is a self-serve, white-label SaaS for EU omni-channel retailers. You drop in your customer-feedback exports; it builds a branded, interactive Voice-of-the-Customer dashboard and a board-ready deck in minutes, while the raw comments stay in your browser. It is EU-based, GDPR-aware, hosted on Cloudflare, billed through Stripe, and it starts with a 14-day free trial — no credit card required.
Legal note: VoC is operated by [legal entity name], registered in [jurisdiction] (company no. [number]), [registered address]. Replace before publishing; last updated [date].
Start with your own data
The fastest way to understand VoC is to point it at one month of your own exports and watch the report build itself.
Build my first report — free or open the live sample dashboard
Questions first? Talk to a human at sales@voc.app, or see contact and help. Anything privacy-related goes straight to privacy@voc.app.