From messy export to board-ready deck — in minutes, while you watch

1 · Drop in the raw exports

Export from Trustpilot, Bazaarvoice, your NPS survey, Google reviews, the App Store and Play Store — whatever you've got — and drag the files straight in. CSV or XLSX, one file or a dozen, one market or fifteen. You don't clean, rename, or pre-sort anything.

Here's the kind of file we mean — a genuine Bazaarvoice ratings-and-reviews export, with the header sprawl nobody enjoys:

Mixed date formats, four ways of writing a rating, five languages, and a half-empty NPS column from a different survey — all in one file. This is exactly what VoC is built to eat.

2 · Zero-config auto-detection maps everything

The moment a file lands, VoC reads the shape of it. It works out which column is the rating, which is the comment, which is the date, which is the market, and which source the file even came from — then normalises the ratings, parses the dates, and groups it all by market and language. You watch it happen; you don't configure it.

• Source recognition — Trustpilot vs Bazaarvoice vs NPS vs app-store formats are detected from their fingerprints, not from you tagging them.
• Column mapping — rating, comment, date, country and language columns are found and aligned across files that name them differently.
• Markets & languages — DE / FR / IT / PL / NL / DA and more are split out so each market reads on its own and rolls up to a group view.
• Format logic — review-star scales and NPS 0–10 scales are handled correctly, including the net-base maths (promoters minus detractors on the right denominator).
• Dedup — re-exports and overlapping date ranges don't double-count; the same review loaded twice stays one review.

3 · Your branded, interactive dashboard — and the deck

Out comes a Voice-of-the-Customer dashboard in your brand: your logo, your colour, your name on the cover. It's interactive — drill from the group number into a market, into a source, into the comments behind a score — and it writes the so-whats for you, in plain language. One click exports the whole thing as a board-ready deck: an exec summary, a slide per source, and the headline movements, every number deck-exact.

This is the "aha": the first time you see your own dashboard, built from your own messy files, you stop wondering whether it'll work for you.

This is the part most tools are vague about, so we'll be exact.

• Your raw files are parsed in your browser. The CSV/XLSX you drop in is read and analysed locally, on your machine. The files themselves are never uploaded to our servers.
• The AI never sees raw comments or personal data. The plain-language so-whats are written by an AI step — but it only ever receives aggregated statistics plus comments that have been redacted first: emails, links, IBANs and long number runs (phone, order and customer numbers) are stripped out before anything is sent.
• Nothing is used to train a model. The redacted, aggregated input is used to generate your narrative and nothing else. Your customers' words are not added to anyone's training data.

Want the full detail — sub-processors, retention, the DPIA? See Security & data protection.

• Executive summary — the three or four so-whats, the headline movements, in plain language.
• Per-source slides — Trustpilot, Bazaarvoice, NPS, app stores: one clean view each, every number deck-exact.
• Interactive dashboard — drill from group → market → source → the actual comments.
• Board-ready deck — download the whole thing as slides, branded, ready to present.

Minutes of clock time — not two analyst-days.

The build runs while you watch; there's a timer on screen so you can see it. In our pilot with a leading European omni-channel retailer, eight monthly exports — tens of thousands of responses — become one branded performance in about three minutes. The honest version: it's parsing, mapping and charting fast, not magic. You'll see exactly what it did and every number it stands on.

Set the expectation correctly: the work that used to be a two-day analyst job is now the length of a coffee. The judgement is still yours — VoC just removes the grind before it.