ROI — what two analyst-days a month is actually costing you
Put a real, forwardable number on the manual roll-up: enter your sources, cadence and analyst cost — or just use the pilot's numbers already filled in — and see the annual hours and euros VoC hands back, framed against the per-seat price.
Every feedback report is roughly two analyst-days of work — pulling four-plus exports, de-duping, tagging, chasing the so-whats, formatting a deck. VoC does the same roll-up while you watch and hands you a branded, interactive dashboard in minutes. The question your finance team will ask is simple: what is that worth per year, and does one seat pay for itself? The calculator below answers it — pre-filled, so it's useful before you type a thing.
Your number, pre-filled
Defaults below are the pilot's shape — a leading European omni-channel retailer running tens of thousands of responses a month across 4+ sources, reporting monthly. Change anything to make it yours; the totals update live. Nothing here is sent anywhere — the maths runs in your browser, same privacy-first promise as the product.
At 4 sources, 12 reports a year and €65/hour, VoC hands back about 182 analyst-hours — roughly €11,900 a year. One seat at €190/month costs €2,280, so you're net €9,600 ahead, and the first report you don't roll up by hand has already covered the seat.
Print or email produces a clean one-pager with your inputs and totals — forward it to whoever signs off recurring budget.
Read against the price, it's not close
The point of anchoring to analyst-days is that it reframes the spend. A seat doesn't compete with "free" — it competes with two of your own days, every report, forever.
| Cadence | Analyst-days / year (at ~16h each) | Cost of doing it by hand* | One seat / year | Payback |
|---|---|---|---|---|
| Quarterly (4 reports) | ~8 days | ≈ €4,160 | €2,280 | First report |
| Monthly (12 reports) | ~24 days | ≈ €12,480 | €2,280 | First report |
| Fortnightly (26 reports) | ~52 days | ≈ €27,040 | €2,280 | First report |
| Weekly (52 reports) | ~104 days | ≈ €54,080 | €2,280 | First report |
*Loaded cost at €65/hour, 16h/report — the calculator's defaults. Your figure replaces these the moment you move a slider. Seat shown at €190/month for illustration; check current per-seat pricing.
The hours are only half of it
The euros are the part that travels in a budget request. But the reasons a champion actually wants this are softer — and usually bigger.
Speed-to-decision
A report that took two days to assemble now lands in minutes, so the so-what reaches the room while it can still change a decision — not at the next review when the moment has passed. Fresh feedback in front of the people who act on it is worth more than the same feedback a fortnight late.
Fewer missed so-whats
Manual roll-ups quietly drop the inconvenient signal — the theme nobody had time to tag, the channel that slipped a column. VoC reads the whole corpus every time and surfaces the patterns, so the quiet complaint that becomes next quarter's churn doesn't fall off the edge of a spreadsheet.
The "aha", repeated
Your branded, interactive dashboard appearing in minutes is the moment people stop seeing a tool and start seeing their own data. That's what makes the report get opened, forwarded and acted on — adoption you can't get from a static PDF.
What still needs a human
We'd rather you trust the number than oversell it. VoC compresses the assembly, not the thinking. Here's the honest split.
| VoC handles | Still your team |
|---|---|
| Parsing and merging every export, de-duping, tagging themes | Deciding which so-what matters most this quarter |
| Surfacing the patterns, trends and outliers across sources | Judgement calls on edge cases and brand-specific nuance |
| A branded, board-ready dashboard and deck in minutes | Walking the room through it and owning the narrative |
| The repetitive roll-up — every report, identically | Turning the so-what into an action and following through |
Hand the budget owner the argument
Per-seat, self-serve still needs an internal yes for recurring spend. This page is built to be that yes — a number with your inputs on it, the payback in plain language, and an honest boundary so it survives scrutiny. Set the sliders, print or email it, attach it to the request.
The one-paragraph business case (fill in your figures)
"We assemble a customer-feedback report every [cadence], ~16 analyst-hours each, across [N] sources. VoC does the same roll-up in minutes and gives us a branded, interactive dashboard, reclaiming ≈ [hours] hours / ≈ €[amount] a year. One seat is €[price]/month; it pays for itself the first report we don't build by hand. 14-day free trial, no card, feedback parsed in-browser so comments never hit a server — GDPR-clean."
Stop modelling it — see your real number
The calculator gives you the estimate. The trial gives you the actual artifact: drop in last month's exports and watch your branded dashboard build in minutes. That's the number this page is really about.
14-day free trial, no credit card, per-seat. Prefer to weigh the options first? Compare plans →